• Apple Press Event – October 22nd 2013

    The livecast starts at 10AM PST. You do not need to refresh your browser for updates.

    Chris Davies October 22, 20138:58 am

    Looks like we’re headed for hands-on – keep an eye on the frontpage!

    Chris Davies October 22, 20138:58 am

    “I’d like to thank all of the people who brought the products to life”

    Chris Davies October 22, 20138:58 am

    “Other companies would be incredibly proud to just have one of these products. But we couldn’t be more pleased to present all of them to you in time for the holidays”

    Chris Davies October 22, 20138:58 am

    “These amazing products are great examples of the type of innovation that only Apple can deliver”

    Chris Davies October 22, 20138:58 am

    Big applause, and the whooping is back. Tim Cook back on-stage.

    Chris Davies October 22, 20138:57 am

    “We can’t wait to see where you’ll take it next”

    Chris Davies October 22, 20138:57 am

    Hiding the iPad Air behind a pencil

    Chris Davies October 22, 20138:57 am

    Focusing on the thinness of the casing

    Chris Davies October 22, 20138:57 am

    Now showing a new commercial for the iPad Air

    Chris Davies October 22, 20138:57 am

    “All our Macs run Mavericks, and new iWork and iLife suites. And we couldn’t be happier with our new iPads, the incredible iPad mini with retina display, and the incredible iPad Air”

    Chris Davies October 22, 20138:57 am

    “Just in the last few weeks we’ve had our largest iPhone launch ever. These are the best smartphones on the market. And we launched iOS 7, the biggest change to the smartphone since the original iPhone. And just today, the new MacBook Pros with stunning retina displays and incredible performance. And the new Mac Pro, the most powerful Mac we’ve ever shipped, and the future of our desktops.”

    Chris Davies October 22, 20138:57 am

    Tim Cook back on-stage

    Chris Davies October 22, 20138:57 am

    No Touch ID though

    Chris Davies October 22, 20138:56 am

    New covers and cases. New $39 iPad cover made of polyeurothane. Options for iPad mini and iPad Air.
    New leather $79 case for iPad Air and $69 for iPad mini, covering front and back. Product(RED) option too.

    Chris Davies October 22, 20138:56 am

    Four iPad range now – iPad mini, iPad mini with Retina display, iPad 2, iPad Air

    Chris Davies October 22, 20138:56 am

    “That’s the lowest price yet for an iPad”

    Chris Davies October 22, 20138:56 am

    Existing iPad mini down to $299 for 16GB WiFi-only

    Chris Davies October 22, 20138:56 am

    From $399 for 16GB WiFi
    $529 for LTE
    Available in November

    Chris Davies October 22, 20138:56 am

    5MP iSight, FaceTime HD camera updated, Silver/white and space gray/black

    Chris Davies October 22, 20138:56 am

    10hr battery life, 2x faster WiFi with MIMO, expanded LTE band support

    Chris Davies October 22, 20138:56 am

    Up to 4x faster CPU performance, up to 8x GPU tasks

    Chris Davies October 22, 20138:56 am

    Apple A7 inside

    Chris Davies October 22, 20138:56 am

    Same resolution as iPad Air, so all the apps will work. Text “as sharp as the finest print or magazine”

    Chris Davies October 22, 20138:56 am

    “The one most requested feature was a Retina display, and that’s what we’re going to do today.”
    2048 x 1536 7.9-inch

    Chris Davies October 22, 20138:55 am

    “It’s been a hit as it delivers the full iPad experience in a smaller design”

    Chris Davies October 22, 20138:55 am

    Phil: “Let’s talk about iPad mini”

    Chris Davies October 22, 20138:55 am

    Ive: “It’s the thinnest, lightest, and most advanced iPad we’ve ever built”

    Chris Davies October 22, 20138:55 am

    Craig Federighi says “iOS 7 is essential to the iPad Air experience”

    Chris Davies October 22, 20138:55 am

    FaceTime and iSight cameras improved with new processors and sensors

    Chris Davies October 22, 20138:55 am

    “Even with all of this processing power, iPad Air still has 10hr battery life. It’s the first iOS device to support MIMO – it delivers twice the data transfer rate than any other generation”

    Chris Davies October 22, 20138:55 am

    Dan Riccio says “Until now, 64-bit architecture was something you’d only find in desktop computers”

    Chris Davies October 22, 20138:55 am

    “There’s a simplicity to it, but there’s nothing precious about it. This integrity, durability, inspires confidence in a product meant to be taken places, handled, and really used”

    Chris Davies October 22, 20138:55 am

    “iPad Air is just 7.5mm thin, and weighs only 1 pound. We actually started work on it years ago, designing and engineering the primary technologies necessary to make it. The new A7 chip is incredibly powerful and also power efficient. Becuase of this, the battery could get smaller without any loss in battery life. And because of this the dimensions could get considerably smaller”

    Chris Davies October 22, 20138:54 am

    Jony Ive talking about how difficult it is to reduce physical size and yet keep power and battery life

    Chris Davies October 22, 20138:54 am

    Showing a video about it

    Chris Davies October 22, 20138:54 am

    “This is our biggest leap forward in a full sized iPad”

    Chris Davies October 22, 20138:54 am

    iPad Air ships November 1st in a huge list of countries, including China in the first wave

    Chris Davies October 22, 20138:54 am

    iPad 2 sticks around at $399 for 16GB WiFi

    Chris Davies October 22, 20138:52 am

    Replaces the existing full-sized iPad. Starts at $499 for 16GB WiFi, $629 to add in LTE

    Chris Davies October 22, 20138:52 am

    10hr battery life. Comes in silver and white, and space gray and black.

    Chris Davies October 22, 20138:51 am

    5MP iSight, FaceTime HD camera with larger pixels, dual microphones, 1080p HD video recording, improved backside illumination on the sensors

    Chris Davies October 22, 20138:51 am

    Faster WiFI, with MIMO for multiple antennas for 2x speed 802.11ac
    More LTE bands

    Chris Davies October 22, 20138:51 am

    2x faster in rendering 3D; 2x faster at opening large files

    Chris Davies October 22, 20138:51 am

    8x faster than original iPad in CPU
    72x faster than original iPad in GPU

    Chris Davies October 22, 20138:51 am

    M7 motion coprocessor, 64-bit desktop class processing. 2x processing and 2x graphics of previous-gen.

    Chris Davies October 22, 20138:51 am

    Apple A7 chip inside, launched on the iPhone 5s

    Chris Davies October 22, 20138:50 am

    “When you hold it it will be an entirely different experience. All the words and pictures don’t do justice until you pick it up and feel it yourself”

    Chris Davies October 22, 20138:50 am

    Now looking inside. All components shaved down. 1.0 pound in weight, versus 1.4 pounds of the old iPad
    Lightest full-sized tablet in the world

    Chris Davies October 22, 20138:50 am

    9.7-inch retina display, with tiny side bezels, 43% thinner than previous version. Amazingly thin: 7.5mm versus 9.4mm of old. 20% thinner across entire device

    Chris Davies October 22, 20138:50 am

    New-generation iPad
    Thinner, lighter, and more powerful than ever before – so powerful, it deserves a new name: iPad Air

    Chris Davies October 22, 20138:50 am

    “In 3.5yrs the team has been on a relentless path, to update and further this vision of mobile computing. Today we have the biggest step yet.”

    Chris Davies October 22, 20138:50 am

    “iPad is delivering a new vision for mobile computing unlike anything that has come before. It all began with a 9.7-inch multitocuh display, and the ability to hold the internet in your hands”

    Chris Davies October 22, 20138:50 am

    Phil back on-stage.

    Chris Davies October 22, 20138:49 am

    “We want to help our customers create even more amazing stories, because we know this is just the beginning. We’ve been working on the next gen of iPad”

    Chris Davies October 22, 20138:49 am

    Gameplay analysis for football, even people on their iPad halfway up a mountain cliff. Video over, Tim Cook back on-stage

    Chris Davies October 22, 20138:49 am

    Paraglider navigation, emergency services control, heart surgery, architecture, science experiments with bottle rockets, AR games, stop-motion animation, DJ tools

    Chris Davies October 22, 20138:49 am

    Map underwater wrecks, count up produce in markets, take videos of hot air balloons, track vineyards.

    Chris Davies October 22, 20138:49 am

    Showing the video. iPad being used to control combine harvesters, analyze divers and speed-skaters.

    Chris Davies October 22, 20138:49 am

    “To celebrate our customers genius, we’ve prepared a short video”

    Chris Davies October 22, 20138:49 am

    “We could never have imagined all of the ways our customers would be using them”

    Chris Davies October 22, 20138:49 am

    “What’s most rewarding to us is the number of amazing ways our customers are using iPad”

    Chris Davies October 22, 20138:49 am

    “So when you think about the combination of hardware, software, services, and this incredible selection of apps, it’s no wonder that iPad has had such a profound experience in such a small period of time”

    Chris Davies October 22, 20138:48 am

    “But it’s not about quantity, it’s about quality.”

    Chris Davies October 22, 20138:48 am

    “We now have over 475,000 custom designed iPad apps, not this stretched-out smartphone app our competitors are doing”

    Chris Davies October 22, 20138:48 am

    “It’s because iPad combines into an incredible experience: hardware, and amazing software and intutive services, an experience nobody else can match”

    Chris Davies October 22, 20138:48 am

    “This is what’s important to us. When you make a great product, people use it. Even more rewarding, people love it. It’s rated number one in customer satisfaction.”

    Chris Davies October 22, 20138:48 am

    “But regardless of what you might read about how many are bought, sold, or activated, iPad is used more than any of the rest. More than 4x more than all of those other tablets put together.”

    Chris Davies October 22, 20138:48 am

    “Now, everybody seems to be making a tablet – even some of the doubters”

    Chris Davies October 22, 20138:48 am

    “I can’t think of another product that has come so far, so fast”

    Chris Davies October 22, 20138:48 am

    “Earlier this month we sold our 170 millionth iPad”

    Chris Davies October 22, 20138:48 am

    “Others doubted it would have any impact on the industry at all. But we believed in our vision, and its gone on to be one of the most successful products in Apple’s history, and one of the most successful in the industry”

    Chris Davies October 22, 20138:48 am

    “Who remembers netbooks?” Tim asks

    Chris Davies October 22, 20138:48 am

    “Some didn’t see the need for it. Still others didn’t think it could compete with the netbook”

    Chris Davies October 22, 20138:48 am

    “Next up, iPad. We launched 3.5 years ago with a clear goal and ambitious directive”

    Chris Davies October 22, 20138:47 am

    “When you combine this announcement with the announcement earlier that OS X updates are free, we’re turning the industry on its ear. But we’re doing it because we want our customers to have access the latest software and the newest features”

    Chris Davies October 22, 20138:47 am

    “These are really incredibly rich apps, and we’ve only scratched the surface of what they’re capable of”

    Chris Davies October 22, 20138:47 am

    Tim Cook back on stage

    Chris Davies October 22, 20138:47 am

    “The biggest updates ever, and all free. They’re joining the more than 20 Apple apps we’re updating today. It’s the biggest day ever for apps”

    Chris Davies October 22, 20138:47 am

    … with the purchase of any new Mac or iOS device, of course. Download from today

    Chris Davies October 22, 20138:47 am

    Making all the productivity apps free

    Chris Davies October 22, 20138:47 am

    Now, you can collaborate with a friend, open a document on your iPhone, and even work with people who are stuck on a PC.

    Chris Davies October 22, 20138:47 am

    “Collaboration, just one of the hundreds of features available in the new iLife”

    Chris Davies October 22, 20138:46 am

    Each person can drag in different photos, make changes to text, etc

    Chris Davies October 22, 20138:46 am

    Now showing it being edited in two windows

    Chris Davies October 22, 20138:46 am

    When you click on the share button, you see who has been editing and who has been invited. Can simultaneously edit with multiple people.

    Chris Davies October 22, 20138:46 am

    Number one request was for collaboration. So, Apple adding collaboration to iWork for iCloud

    Chris Davies October 22, 20138:46 am

    iCloud Beta – millions of people have tried the webapps

    Chris Davies October 22, 20138:46 am

    “We’ve made it super-easy to share documents” – new button to share. Can share via iCloud, sending a link via email. The recipient gets it, can click the link, and it opens up in the iCloud viewer.

    Chris Davies October 22, 20138:45 am

    “I can drag in another photo”

    Chris Davies October 22, 20138:45 am

    “They’re the most powerful apps we’ve ever made, but they’re easier to use. We have styles now for every kind of object. It’s really easy to make my document look just the way I want”

    Chris Davies October 22, 20138:45 am

    Now, a demo. “Imagine I’ve been working on a poster for Eddy’s new album. I fire up Pages, and open his gorgeous poster”

    Chris Davies October 22, 20138:45 am

    “Nobody lets you do what you can do with Keynote”

    Chris Davies October 22, 20138:45 am

    All-udpated transitions with more realistic physics, and new options too

    Chris Davies October 22, 20138:45 am

    Next, Keynote. New effects and animations. Apple was running today’s presentation on the new Keynote.

    Chris Davies October 22, 20138:45 am

    Can create interactive charts, so you can see how stats are changing and evolving.

    Chris Davies October 22, 20138:45 am

    “We reinvented spreadsheets with Numbers, and they’re getting even better”

    Chris Davies October 22, 20138:45 am

    “We’re not cluttering the screen with controls like other apps”

    Chris Davies October 22, 20138:45 am

    e.g. if you’re editing a document in Pages, you get a context-sensitive control bar showing the most likely tools you’ll need

    Chris Davies October 22, 20138:45 am

    New UI – “it’s easier to do things while at the same time being more powerful”

    Chris Davies October 22, 20138:44 am

    “Full file compatibility” – can now open any document on any platform. “Because it’s 64-bit its never been faster”

    Chris Davies October 22, 20138:44 am

    Completely rewritten apps from the ground up for the Mac

    Chris Davies October 22, 20138:44 am

    Now iWork. “Our team has been hard at work updating all our productivity apps”

    Chris Davies October 22, 20138:44 am

    All new iLife apps will be free with the purchase of any new Mac or iOS device. Updates available today.

    Chris Davies October 22, 20138:44 am

    e.g. “Gavin” – “Although worried that his music school training will ruin his street cred, Gavin plays complex indie rock beats on a gritty-sounding kit”

    Chris Davies October 22, 20138:44 am

    Can load multiple drummers – you can add up to 14 more drummers with in-app purchases

    Chris Davies October 22, 20138:44 am

    “It sounds incredibly realistic because Drummer is powered by some of the best session drummers in the world”

    Chris Davies October 22, 20138:44 am

    Can adjust complexity, drum kits, etc, and fill complexity in real-time

    Chris Davies October 22, 20138:44 am

    Starts off with “Kyle” a virtual drummer, “influenced by modern rock, but comfortable with most genres, Kyle plays straightforward rocks beats on a natural, versatile kit”

    Chris Davies October 22, 20138:44 am

    Opening up a guitar riff. “I think that has some promise – what would make it exciting is some killer drums. There’s a great feature called Drummer which creates a virtual drummer that takes your directions.”

    Chris Davies October 22, 20138:44 am

    “Thanks to iCloud support, you can start a song on your Mac, your iPad, or iPhone and you’ll always have the latest version”

    Chris Davies October 22, 20138:43 am

    Garage Band on Mac – new design, and new features. Demo time.

    Chris Davies October 22, 20138:43 am

    Garage Band: new look for iOS 7. Now 16-tracks, and if you have a 64-bit device you can do 32-tracks on an iPhone or iPad. “Your favorite album was probably created in 24 tracks”

    Chris Davies October 22, 20138:43 am

    New feature called “iMovie Theater” – puts all your movies, clips, etc in a single place. Integrated with iCloud to show across all devices, including Apple TV

    Chris Davies October 22, 20138:43 am

    “We are bringing desktop class effects, to let you change the speed of the video, or do picture-in-picture, all on an iPad. On the Mac, we have a new design, and a new way to speed up and slow down video which is great for the slow-motion video on the iPhone 5s”

    Chris Davies October 22, 20138:43 am

    “We’ve got an amazing new version of iMovie with a ton of new features” Completely redesigned for iOS 7. No need to create a project, you can just tap and share.

    Chris Davies October 22, 20138:43 am

    “Photo Books have been hugely popular, but they’ve only been available on the Mac. Now we’re bringing it to the iPad. You can move the photos around and change the pages to look how you want. You upload it to Apple, we print it, and you get a beautiful coffee table photo book”

    Chris Davies October 22, 20138:43 am

    iPhoto: “Thanks to 64-bit, browsing photos has never been faster and smoother”

    Chris Davies October 22, 20138:43 am

    “They let you do great things with your music, movies, and photos. We’ve redesigned to take advantage of iOS 7 and new versions for the Mac, to get the best from Mavericks”

    Chris Davies October 22, 20138:43 am

    Starting with apps. “Our apps teams have been busy updating our creativity and productivity apps. Lets get started with iLife”

    Chris Davies October 22, 20138:43 am

    Phil back on stage. “So that’s the new Mac Pro, and that’s our news today for Mac hardware. Next, Eddy Cue”

    Chris Davies October 22, 20138:43 am

    Laser etched with the text. Video ends.

    Chris Davies October 22, 20138:43 am

    Now the inside, and the thermal core. Automated assembly of the mainboards, being shifted around between test stations and assembly on conveyor belts.

    Chris Davies October 22, 20138:42 am

    Showing a video of the manufacturing process. Mac Pro casings being punched out, polished, moved around by robotic arms. Given a protective coating and then the holes for ports drilled out.

    Chris Davies October 22, 20138:42 am

    Also going to be assembled in the US. “In fact, there have been over 2,000 people over 20 states to help us build this new machine”

    Chris Davies October 22, 20138:42 am

    12 dAB at idle – about as quiet as a Mac Mini

    Chris Davies October 22, 20138:42 am

    Running through environmental credentials. Uses 70% less energy than previous Mac Pro. 42W versus 167W when idle

    Chris Davies October 22, 20138:42 am

    Goes on sale in December

    Chris Davies October 22, 20138:42 am

    Will cost from $2,999 with a 3.7GHz quad Xeon, 12GB DRAM, dual FirePro D300 with 2GB each, 256GB SSD

    Chris Davies October 22, 20138:41 am

    Last, music. Gave it to Stuart Price, who has worked with Lady Gaga and Madonna
    “The new Mac Pro is amazingly fast and quiet. You have to work with it not to hear it”

    Chris Davies October 22, 20138:41 am

    Photography: New Aperture, given to Lucas Gilman who does Sports Illustrated and National Geographic.
    “The new Mac Pro cuts my editing time exponentially”

    Chris Davies October 22, 20138:41 am

    Three examples: first video editing, with the new version of Final Cut Pro X. Gave it to Dean Devlin who worked on Independence Day and The Patriot
    “The Mac Pro makes real-time 4K video editing a reality”

    Chris Davies October 22, 20138:41 am

    “We have amazing customers, and we’ve built this so they can do things that we can’t even imagine”

    Chris Davies October 22, 20138:41 am

    When you move it, there’s a motion controller that lights up the port legends. Dual gigabit ethernet, HDMI 1.4, Bluetooth 4.0, 802.11ac, USB 3.0, six Thunderbolt 2

    Chris Davies October 22, 20138:41 am

    Up to three 4K video plus single and dual-input displays. HDMI 1.4 for 4K TVs.

    Chris Davies October 22, 20138:41 am

    External expansion via Thunderbolt 2. 20Gb/s throughput. Six devices per port, plus channel bonding.

    Chris Davies October 22, 20138:41 am

    Next-gen PCIe flash. Up to 1TB of user-accessible storage. 1.2GB/s reads/1.0GB/s writes. 10x faster than a traditional drive.

    Chris Davies October 22, 20138:41 am

    Dual workstation GPUs – AMD FirePro with up to 4096. D300, D500, or D700 graphics. Up to 12GB of GDDR5 VRAM. Up to 7 teraflops of compute power for graphics or compute

    Chris Davies October 22, 20138:41 am

    “Inside, is the fastest processor ever in a Mac. Xeon E5 in quad, 6, 8, or 12-core. Fastest memory ever in a Mac, 1866MHz DDR3 ECC and up to 64GB.

    Chris Davies October 22, 20138:41 am

    “It’s a computer that packs an incredible amount of power into something an eighth the volume of before”

    Chris Davies October 22, 20138:41 am

    “So many innovations, like the cooling system which has a single fan – the previous gen-had eight!”

    Chris Davies October 22, 20138:41 am

    “Mac Pro, as you know, we gave a sneak peak in June. It’s not a stretch to say people have been blown away by our incredible new design”

    Chris Davies October 22, 20138:40 am

    “That’s our news for MacBook today. Next, Mac Pro”

    Chris Davies October 22, 20138:40 am

    Overview of the MacBook range: Air and Pro

    Chris Davies October 22, 20138:40 am

    Now running through the environmental credentials.

    Chris Davies October 22, 20138:40 am

    2GHz quadcore i7, 8GB ram, Iris Pro, 256GB SSD. Also on sale today.

    Chris Davies October 22, 20138:40 am

    Starts at $1,999, down from $2,199 of the old model.

    Chris Davies October 22, 20138:40 am

    It gets an Intel Crystalwell quadcore 4th-gen chip and Iris Pro graphics for the same performance as discrete graphics but at a quarter of the power. But can have the NVIDIA GeForce GT 750M with 2GB of memory. 8hrs of battery life. 802.11ac WiFi and PCIe flash. Thunderbolt 2.

    Chris Davies October 22, 20138:40 am

    Now, the 15-inch

    Chris Davies October 22, 20138:40 am

    13-inch 2.4GHz dualcore i5, 4GB, Iris Graphics, 128GB SSD – ships from today

    Chris Davies October 22, 20138:40 am

    New pricing, too. Starts at $1,299, $200 less than old model

    Chris Davies October 22, 20138:40 am

    Uses PCIe-based flash, 60% faster than previous-gen. 802.11ac WiFi for up to 3x the performance of before. Thunderbolt 2 now 2x as fast as first-gen Thunderbolt. Mavericks as standard, of course.

    Chris Davies October 22, 20138:40 am

    “You can watch the entire Batman Dark Knight trilogy on one charge”

    Chris Davies October 22, 20138:40 am

    Up to 90% faster graphics than previous generation, and up to 9hrs of battery life, compared to 7hrs on the old machine

    Chris Davies October 22, 20138:40 am

    Dualcore processor with Intel Iris graphics

    Chris Davies October 22, 20138:39 am

    13-inch is now 3.46 pounds, thinner at 0.71-inches, and now has 4th-gen Haswell Intel processors

    Chris Davies October 22, 20138:39 am

    Both 13 and 15 inch MBPr having updates.

    Chris Davies October 22, 20138:39 am

    “The MacBook Air may be the best reviewed Mac we ever made. Now we turn our attention to the MacBook Pro, the first computer with a Retina display, where at a normal working distance the pixels are so small, your eyes can’t discern them”

    Chris Davies October 22, 20138:39 am

    Phil is running through reviewer comments

    Chris Davies October 22, 20138:39 am

    “I have the great pleasure to talk to you about MacBook. As you know, this summer we introduced a new generation of MacBook Air. Faster, with all-day battery life. Customers have fallen in love with them, and reviewers have loved them”

    Chris Davies October 22, 20138:39 am

    Now Phil Schiller is up to talk MacBook

    Chris Davies October 22, 20138:39 am

    “And the best part – it’s available today”

    Chris Davies October 22, 20138:39 am

    “We’re doing Free and not in a small way. If you have Mountain Lion, or Lion, or are a complete laggard and are still on Snow Leopard, you can get Mavericks. If you have an Mac Mini in 2007 or an iMac in 2009, you can get it.”

    Chris Davies October 22, 20138:39 am

    Big applause for that!

    Chris Davies October 22, 20138:39 am

    “The days of paying huge amounts of money for OS upgrades is gone. Today, we’re announcing OS X Mavericks is free”

    Chris Davies October 22, 20138:38 am

    “So in the last several years we’ve been on a mission. We’ve re-engineered our development process, so we can put out real, meaningful releases that are as easy to put on your Mac as downloading an app. Today we’re going to revolutionize pricing”

    Chris Davies October 22, 20138:38 am

    “We want to get Mavericks into as many peoples’ hands as possible”

    Chris Davies October 22, 20138:38 am

    Demo over. “That’s Mavericks, a fantastic release that extends battery life, makes more of your graphics”

    Chris Davies October 22, 20138:38 am

    Showing Maps now – satellite view, Flyover. Can share directly to iPhone, where it appears on the lockscreen and you can swipe to go right into the navigation instructions.

    Chris Davies October 22, 20138:38 am

    Data Detectors pick up dates, times, and possible appointment details from messages, etc, and can pull those into Calendar. Calendar automatically shows a map of location, and figures out travel time between appointments.

    Chris Davies October 22, 20138:38 am

    “In Safari, there’s shared links” You can search through lists, as well as use Reading View

    Chris Davies October 22, 20138:38 am

    “Sites can send me notifications too, so Major League Baseball can send me a score. I can get a notification from Gilt on a product I’ve been watching. Passwords are stored across devices, as well as payment information”

    Chris Davies October 22, 20138:38 am

    “Mavericks is also great for keeping up with what’s going on when I’m working. So if a notification comes in [it says “Untucked shirt: scandalous” from his wife] I can respond right there.

    Chris Davies October 22, 20138:37 am

    “You can also use multiple tags, so I can use Mars and School”

    Chris Davies October 22, 20138:37 am

    “If I have a quote that I want to move, I can just click, drag that quote right into my document. It’s much easier to organize my work with tags: so if I want to see all my content related to Mars, I can see it right here. Drag it right out to my document. And tagging is easy too: I just click on the title bar and click here.”

    Ewdison Then October 22, 20138:37 am

    Chris Davies October 22, 20138:37 am

    “The Mac has no equal when it comes to having a tool to get projects done. In Mavericks, you have access to iBooks – I can open one of my books, for instance a textbook on Mars – multitouch gestures let me move to a page in a chapter. There are great interactives, so I can play a video here. It’s a great way to learn, and a great way to work.”

    Chris Davies October 22, 20138:37 am

    iBooks supports textbooks as well as regular books. Now for a Mavericks demo.

    Ewdison Then October 22, 20138:37 am

    Chris Davies October 22, 20138:36 am

    Also in Mavericks: shared links in Safari. Enhanced notifications with the ability to respond directly. Multiple screen enhancements. Plus new apps, like Maps and iBooks.
    There’s more on Mavericks in our full preview:

    http://www.slashgear.com/os-x-mavericks-preview-25287870/

    Chris Davies October 22, 20138:36 am

    If you’re doing something not very graphics intensive, it can use only a little memory for the GPU.
    Also added in OpenCL support, with 1.8x acceleration or above for tasks processed with the GPU rather than the CPU.

    Chris Davies October 22, 20138:36 am

    Next, graphics. Focused specifically on integrated graphics, where the CPU is combined on the die with the GPU, and shares the same system member. In the past, OS X dedicated memory to the GPU, but Mavericks is more intelligent.

    Chris Davies October 22, 20138:36 am

    Now memory: new Mavericks feature “compressed memory” so inactive parts are compressed so new allocations can be fitted in. 6GB of data into 4GB of system RAM

    Chris Davies October 22, 20138:36 am

    “We started with power efficiency and made some changes deep and broad. Battery life varies across the range: if you take the new 13-inch MacBook Air, you’ll get 1hr+ more than the previous model”

    Chris Davies October 22, 20138:36 am

    Focus of MacBooks has been battery, CPU, and GPU

    Chris Davies October 22, 20138:36 am

    “The team has been hard at work with our tenth release in the history of OS X, and this one is a doozy”

    Chris Davies October 22, 20138:36 am

    Going to start with OS X.

    Chris Davies October 22, 20138:35 am

    “Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to turn PCs into tablets and tablets into PCs. Who knows what they’ll do next. I can’t tell you that, but I do know we have a very clear direction, and we’re not going to slow down.”

    Chris Davies October 22, 20138:35 am

    “We’ve done that through incredible hardware and beautiful design, coupled with OS X and apps like iLife and iWork, and Macs just work seamlessly with you iOS devices with iCloud, and it all comes together in this delightful experience that users just love”

    Chris Davies October 22, 20138:35 am

    Now the Mac: “We have an amazing line-up of desktops and notebooks, and we’ve had one focus since the beginning – to build the best computers in the world, that people just love to use”

    Chris Davies October 22, 20138:35 am

    Now over 1m apps on App Store. Users have downloaded 60bn times. Devs have earned over $13bn

    Chris Davies October 22, 20138:35 am

    That number keeps growing, they’ve listened to over 1bn songs.

    Chris Davies October 22, 20138:35 am

    “One of the features is iTunes Radio. Artists love it; Justin Timberlake debuted his latest album on iTunes Radio. We’ve had over 20m users listening”

    Chris Davies October 22, 20138:34 am

    “It blows away the other guys. We love this, because it gives our users the latest software so they can enjoy the latest experience.”

    Chris Davies October 22, 20138:34 am

    “Just five days after launch, over 200m devices were running iOS 7, making it the biggest and fastest software upgrade ever. As of today, nearly two-thirds of the devices are running iOS 7″

    Chris Davies October 22, 20138:34 am

    “Both new iPhones shipped with iOS 7, and the response has been tremendous”
    Hundreds of millions of customers agreed.

    Chris Davies October 22, 20138:34 am

    “When we see customer response like this, it makes all the hard work worthwhile.”

    Chris Davies October 22, 20138:34 am

    Applause as the video ends, and Tim is back on stage.

    Chris Davies October 22, 20138:34 am

    …and more whooping as they leave the store and are photographed outside

    Chris Davies October 22, 20138:34 am

    People buying iPhone 5c in matching colors to their glasses-frames.

    Chris Davies October 22, 20138:34 am

    Lots of whooping, lots of high-fiving.

    Chris Davies October 22, 20138:34 am

    Staff putting iPhone stock on shelves, experiencing the 5s and 5c for the first time themselves. Screaming lines outside; countdowns to sales starting

    Chris Davies October 22, 20138:33 am

    “The excitement and energy was absolutely palpable, and there was no place better to experience it than in one of our retail stores”
    Showing a video of the launch experience in various Apple stores around the world

    Chris Davies October 22, 20138:33 am

    “Millions of people agreed – by the end of the launch weekend we’d sold more than 9m iPhones, making it the biggest iPhone launch ever”

    Chris Davies October 22, 20138:33 am

    “Before we dive right in, I have a few updates, beginning with iPhone. We launched two new designs last night: the amazing iPhone 5c in a range of colors. And we announced the forward-thinking iPhone 5s, with the blazing fast processor and of course Touch ID”

    Chris Davies October 22, 20138:33 am

    “Thanks for joining us and good morning. I really love that video; we played it for the first time at the developer conference in June, and it does a great job of reflecting our values. The unique way Apple creates the very best products in the world”

    Chris Davies October 22, 20138:33 am

    Tim Cook on stage. Rapturous applause.

    Chris Davies October 22, 20138:33 am

    “There are a thousand nos for ever yes. We simplify. We perfect. Until everything we touch enhances life it touches. Only then do we sign our work. Designed by Apple in California.”

    Chris Davies October 22, 20138:33 am

    “The first thing we as is, how do we want people to feel? Delight, surprise, love, connection. Then we begin to craft around our intention. it takes time…”

    Chris Davies October 22, 20138:33 am

    “If everyone is busy making everything, how can anyone perfect anything. We start to confuse convenience with joy, abundance with choice.”

    Chris Davies October 22, 20138:33 am

    Lights are down, music has stopped. Video up first.

    Chris Davies October 22, 20138:33 am

    Not only will Vincent and I be hitting all the news as it happens in the liveblog, the rest of the SlashGear team will be wrapping up all the key news on the homepage. You can find all our Apple news in the hub: http://www.slashgear.com/apple

    Chris Davies October 1, 20138:32 am

    Two minutes to go, and the room is filling up. On stage there are two iMacs and four MacBooks. Oh, and a huge Apple logo.

    Ewdison Then October 1, 20138:31 am

    Chris Davies October 1, 20138:30 am

    It’s a day for tablets. As well as whatever updated iPads Apple has for us, we’ve also seen Nokia’s first Windows RT tablet, revealed earlier this morning in Dubai. The Lumia 2520 certainly looks good, but will it buck the RT trend and actually sell any units? There’s more in our hands-on:

    http://www.slashgear.com/nokia-lumia-2520-hands-on-22302359/

    Chris Davies October 1, 20138:30 am

    Question is, will there be a 4K Apple display to go along with its 4K-capable graphics?

    Chris Davies October 1, 20138:30 am

    Meanwhile, Apple is also expected to be talking about pricing and availability of the new Mac Pro, the barrel-shaped pro-desktop previewed earlier this year.

    Chris Davies October 22, 20138:29 am

    Today we’re expecting new iPads, though rumors are mixed as to whether the new iPad mini will have a Retina display or not

    Chris Davies October 22, 20138:29 am

    This is Chris Davies on text, and my estimable colleague Vincent Nguyen will be ably manning a camera, and using its light-capturing skills to show you exactly what Apple announces… in photographic form.

    Ewdison Then October 22, 20138:25 am

    Ten minutes to go and we’re in and seated – it’s a big hall and Apple is telling us it’ll be a full house this morning

    Ewdison Then October 22, 20138:23 am

    We are here

     
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